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Privacy Policy

What this website collects, why, and what you can ask us to do about it.

Effective July 28, 2026

Who we are

Engagement Through Education (“ETE,” “we,” “us”) provides training and continuing education for assisted living and senior-care communities. This policy covers this website, engagementthrougheducation.com.

Our learning application at app.engagementthrougheducation.com is a separate system with its own account data and its own privacy terms. This policy does not cover it.

What we collect

This website has no accounts, no logins and no comments. There are only two ways we collect anything about you, and the categories are:

  • Identifiers and contact details — your name and email address, from the contact form.
  • Professional information — the organization you name, and whatever you choose to write in the message field.
  • Internet activity — pages viewed, approximate region, referring site, and device or browser type, collected by analytics.

Sensitive data we do not collect

We do not ask for and do not knowingly collect sensitive personal data. That includes health or medical information, government identifiers, precise geolocation, biometric or genetic data, and data revealing racial or ethnic origin, religious belief, sexual orientation, or immigration status.

Because the contact form has a free-text message field, please do not put resident health information or any other sensitive detail in it. If you do, we will remove it from our records once we have dealt with your enquiry, even though we keep the enquiry itself.

Why we collect it

We use contact form submissions to respond to your enquiry, to discuss training for your community, and to keep a record of our relationship with you so we can follow up about programs, scheduling and compliance support.

We store enquiries in our customer relationship management (CRM) system. We do not use your details for unrelated marketing, we do not sell or rent them, and we do not pass them to anyone outside the providers listed below.

We use analytics to understand which pages are useful so we can improve the site.

Cookies and analytics

We use Google Analytics 4 to measure how the site is used. It runs on page load, so we do not show a cookie banner. It is configured with Google Consent Mode v2 and we grant analytics storage only — advertising storage, ad personalisation and ad user data all stay denied.

We do not use advertising cookies, remarketing pixels or cross-site trackers on this website.

Who we share it with

We share your information only with the service providers needed to run this site and reply to you. We do not disclose it to anyone else except where the law requires it. The categories shared are:

  • Cloudflare — hosts the website and processes the contact form request at the network edge. Receives identifiers, professional information and internet activity.
  • Resend — delivers contact form submissions to us by email. Receives identifiers and professional information.
  • Google Analytics — usage measurement. Receives internet activity only, never your name, email or message.
  • Our CRM provider — stores your enquiry and our correspondence so we can follow up. Receives identifiers and professional information.

We do not sell your data

We do not sell your personal data. We do not share it for cross-context behavioural or targeted advertising, and we do not use it for profiling that produces legal or similarly significant effects.

Because we do neither, there is nothing here to opt out of on those grounds. We also do not run the kind of advertising technology that a browser-level opt-out signal such as Global Privacy Control is designed to switch off; if that changes, this policy changes with it and we will honour those signals.

How long we keep it

We keep enquiries indefinitely. Contact form submissions reach us by email and are stored in our CRM, and we do not delete them on a schedule — a community that asks about training one year often comes back the next, and the history is what lets us pick the conversation back up rather than start over.

Indefinite is not permanent against your wishes. You can ask us to delete your personal data at any time and we will, subject only to anything we are legally required to keep. See your rights below.

Analytics data is retained according to Google Analytics' standard retention settings.

Your rights

Texas residents have rights under the Texas Data Privacy and Security Act, and we extend the same handling to everyone who contacts us rather than checking where you live. You may:

  • Confirm whether we are processing your personal data, and access it.
  • Correct inaccuracies in the personal data you gave us.
  • Delete personal data we hold about you.
  • Obtain a copy of the data you provided, in a portable format.
  • Opt out of sale, targeted advertising or significant profiling — none of which we do.

How to make a request, and how to appeal

Send your request through the contact form on this website, or email us. Tell us what you are asking for. We may need to ask a question or two to confirm the request genuinely comes from you; if we cannot verify it, we will say so rather than act on it.

We will respond within 45 days. If the request is complex we may take one further 45 days, and we will tell you before we do.

If we decline your request, we will explain why. You may then appeal by replying to that response or contacting us again and saying you are appealing. We will review it and give you a written answer within 60 days. If we deny the appeal, we will give you a link to submit a complaint to the Texas Attorney General.

Contact us

Analytics opt-out

You can opt out of analytics at any time: turn on Global Privacy Control or Do Not Track in your browser, use a content blocker, or install Google's official opt-out add-on. We honour these. Opting out does not affect your ability to use this site or to contact us.

Where your data is processed

We are based in Texas and our service providers operate globally. Cloudflare serves this site from the network location nearest you, and Google Analytics and Resend may process data outside your state or country. Submitting the form or consenting to analytics involves that processing.

Children

This website is intended for care-industry professionals. It is not directed at children, we do not knowingly collect personal information from anyone under 13, and we do not expect or seek contact from anyone under 18. If you believe a child has given us personal data, contact us and we will delete it.

Security

The site is served over HTTPS and contact form submissions are transmitted over an encrypted connection. Enquiries are held in our CRM and email, both access-controlled and limited to the people at ETE who need them.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy as our practices change. The effective date above shows when it was last revised.

Contact

Questions about this policy, or a request about your personal information? We will respond by email.

Contact us